UK HealthCare Brand Strategy

The Integrated Digital Marketing team promotes the UK HealthCare brand through digital communication channels, including web site design, graphics, print advertisements and written publications.

Our team includes graphic designers, writers and editors, digital marketing, and support staff. Our creative services are available at no charge to UK HealthCare clinical departments, however, there may be charges for printing, photography and film production. For more information about pricing and production schedules or questions about communicating a service or event, contact us at 859-323-2887.

Photo image consent form, H328 (PDF, 88 KB)

Graphic standards & logos 

Get the newest UK HealthCare brand and voice guidelines at ourbrand.ukhealthcare.org.  

You may request access from the site’s login screen or by emailing ukhcbrand@uky.edu. For assistance, contact the graphics manager at 859-323-2887.

UK HealthCare Stationery Guidelines (PDF, 1.14 MB)

Welch Printing Company Storefront Login

Web guidelines

The Digital Marketing team manages the UK HealthCare website -- website editing instructions.

Web PDF optimization guide (PDF, 150 KB)

UK HealthCare Web Policy (PDF, 18 KB)

UK HealthCare Web Policy Appendices (PDF, 68 KB)

Overall University of Kentucky Web policy

Contact us at ukhcwebteam@uky.edu for more information.

The UK HealthCare Market Development team works with key leaders within the enterprise to develop and execute marketing plans that support the goals of the UK HealthCare strategic plan. They also work with external stakeholders and partners to define and manage objectives for strategic outreach initiatives. Work is done in collaboration with public relations, fund development and the physician liaison and community engagement programs.

All UK HealthCare athletic-related relationships, including UK Athletics, are managed by this team.

The Market Research & Analytics team oversees all marketing research activities to understand awareness and perceptions of the UK HealthCare brand. The team conducts focus groups, generates surveys and monitors the success of marketing initiatives to ensure UK HealthCare's communication effectiveness.

This team is an internal resource for any marketing research related inquiries, as well as consulting for other departments within the University of Kentucky to aid them in achieving their research goals.

UK HealthCare's community engagement program maintains mutually beneficial relationships with and is a major contributor to more than 200 local, state and national organizations dedicated to improving the health and well-being of countless citizens in our city, state and beyond.

In addition to financial support, UK HealthCare's community engagement program provides accurate and reliable health information and education, health screenings and risk assessments, along with an extensive lineup of expert physician and other clinical speakers. For more information, see our Community Support page.

Communicating internal events 

To promote internal UK HealthCare events, recognition and services, please contact Corporate Communications.