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Marketing

UK HealthCare Marketing supports the clinical enterprise and the UK HealthCare brand of advanced medicine. Our team consists of four separate groups: Digital & brand strategy, physician liaison program, service line marketing and market research. 

Physician liaisonContact information:

UK HealthCare Marketing 
2333 Alumni Park Plaza, #300 
Lexington KY 40517  
Phone: 859-323-2887 
Fax: 859-257-9747

  • Service Line Marketing

    The service line marketing team works with key leaders within the enterprise to develop and execute marketing plans that support the goals of the UK HealthCare strategic plan. They also work with external stakeholders and partners to define and manage objectives for strategic outreach initiatives. Work is done in collaboration with public relations, fund development and the physician liaison and community engagement programs.

    All UK HealthCare athletic-related relationships, including UK Athletics, are managed by service line marketing. 

    Julie Balog is the director of digital and brand strategy. The service line team reports directly to this position. If you have questions regarding how her team can assist you, please contact her at julie.balog@uky.edu

  • Physician Liaison Program

    Physician Liaisons are available to meet with physicians, nurse practitioners or physician assistants and their office staff throughout the region to discuss referrals to UK HealthCare faculty.

    The liaisons are also available to:  

    • Arrange for CME programs given by UK faculty at your facility or hospital 
    • Come to your office or hospital to discuss services offered by our clinical faculty
    • Demonstrate our secure web portal for referring physicians
    • Assist you with access, communication and service concerns

    UK HealthCare’s Physician Handbook for patient referral is a comprehensive directory of our departments and physicians.

    Physicians may call 859-323-4845 to request a copy of this handbook. Patients and visitors may use UK HealthCare's online physician search or call 800-333-8874 for assistance.

    If you are a health care provider, call UK•MDs at 800-888-5533 for assistance in reaching a physician liaison.

  • Market Research

    Jason BrittJason Britt is Senior Service Line Manager for the Gill Heart Institute and is also the Director of Market Research for UK HealthCare. Jason oversees all marketing research activities to understand awareness and perceptions of the UK HealthCare brand. He conducts focus groups, generates surveys and monitors the success of marketing initiatives to ensure UK HealthCare's communication effectiveness. Jason is an an internal resource for any marketing research related inquiries. He also serves as a consultant for other departments within the University of Kentucky to aid them in achieving their research goals.

    Jason has served in similar roles at Tempur-Pedic International, Inc. in Lexington and at Aon Corporation in Chicago. Additionally, he has served as adjunct faculty, teaching economics at Sullivan University. Jason has a master's degree in business administration from the University of Chicago.

  • Community Engagement

    UK HealthCare's community engagement program maintains mutually beneficial relationships with and is a major contributor to nearly 130 local, state and national organizations dedicated to improving the health and well-being of countless citizens in our city, state and beyond.

    IGeoffrey Blairn addition to financial support, UK HealthCare's community engagement program provides accurate and reliable health information and education, health screenings and risk assessments, along with an extensive lineup of expert physician and other clinical speakers.

    Geoffrey Blair manages the Community Engagement program.