Service Line Marketing
Meet our service line managers
The Service Line department is made up of a talented team that fulfills the communication and advertising needs of the many services that UK HealthCare offers. Each manager works directly with physicians and administrators in their respective services to create strategic marketing plans and promotional materials to reach the Commonwealth of Kentucky.
Becky Martin - Becky graduated from the University of Kentucky with a degree in Integrated Strategic Communications and received her MBA from the University of North Alabama.
She has marketing responsibility for the Kentucky Neuroscience Institute, solid organ transplantation, orthopedic surgery and sports medicine, and physical medicine and rehabilitation.
Cynde Estep - As a Senior Service Line Manager, Cynde is responsible for working with various departments within UK HealthCare to develop and implement plans to help each area meet their specific strategic goals targeting both the consumers and referring providers. Activities include, developing brochures, newsletters, flyers, print and radio ads, as well as ensuring a community presence through health fairs, events and physician lectures.
She also manages the Kentucky Children’s Hospital mascot program and marketing outreach for locations in Georgetown, Hazard and Hindman.
In 2006, Cynde moved to Kentucky from Cleveland where she worked at the Cleveland Clinic for 12 years and received her Bachelor’s degree in Business Management from Ursuline College.
Geoffrey Blair - Geoffrey Blair manages UK HealthCare's community engagement program which includes sponsorships, community events and facilitation of the External Affairs Collaboration Council.
He works extensively to organize events to raise awareness about personal health, puts on health lectures and programs and works with corporate sponsors to bring these events to all parts of the Commonwealth. He has a bachelor's degree in public relations from Eastern Kentucky University and joined UK HealthCare in 2006 as the employee communications manager.
Melissa Hounshell - Melissa is a Senior Service Line Marketing Manager at UK HealthCare. She’s responsible for marketing several areas, including Markey Cancer Center, the Department of Surgery, Trauma and Emergency Medicine, Radiation Medicine and Internal Medicine. She came to UK in 2007 after 15 years as a producer in television news. Following a year with UK Public Relations, she moved to the marketing department in the fall of 2008.
Melissa graduated from Morehead State University with degrees in journalism and marketing. Her husband Jeff, also works for UK at the UK Alumni Association. They are the proud parents of two children, Haley and Nick.
Tanya Wray - Tanya is the Director of the Service Line Marketing Department at UK Healthcare. She came to UK HealthCare in 2006 from the Cleveland Clinic. Tanya currently manages the marketing for the Digestive Health Program, Good Samaritan, the KY Clinics, Radiology, Psychiatry/Behavioral Health and the Barnstable Brown Diabetes & Obesity Center. She also manages all athletic-related sponsorships.
Tanya graduated from Kent State with a degree in Marketing and received her MBA from the Weatherhead School of Management at Case Western Reserve University.