Service Line Marketing

The service line marketing team works with key leaders within the enterprise to develop and execute marketing plans that support the goals of the UK HealthCare strategic plan. They also work with external stakeholders and partners to define and manage objectives for strategic outreach initiatives. Work is done in collaboration with public relations, fund development and the physician liaison and community engagement programs.

All UK HealthCare athletic-related relationships, including UK Athletics, are managed by service line marketing. 

Julie Balog is the director of digital and brand strategy. The service line team reports directly to this position. If you have questions regarding how her team can assist you, please contact her at

Page last updated: 6/24/2016 2:36:47 PM