Stitches Gets a Website
Media Contact: Mary Colliver
LEXINGTON, Ky. (Dec. 08, 2009) −Stitches, the lovable mascot of Kentucky Children's Hospital, has a website. Launched recently, the site actually resides on the Kentucky Children's Hospital website.
Cynde Estep, service line marketing for UK HealthCare, initiated
Stitches' site working with members of the UK HealthCare Web team.
"Working with Stitches is a lot of fun, and we know how much children
and families love our mascot," said Estep. "We designed the site to
include pictures, games, experiments, a list of upcoming events and
some information for parents."
Several months ago, the Stitches illustration received a makeover. It
was part of an ongoing effort to make Stitches' cartoon appearance
more modern and appealing.
Stitches is a kitten and attends numerous events not only on campus,
but throughout the state. Kentucky Children's Hospital began the mascot
program almost three years ago.
"Stitches will be handing out a postcard announcing the new site,"
said Estep. "The postcard also asks kids and parents to become a fan of
our Facebook page."
“Stitches is definitely a member of our Kentucky Children’s Hospital
team,” said Dr. Tim Bricker, Jacqueline Noonan Children's Miracle
Network Professor and chair of Pediatrics, University of Kentucky
College of Medicine, and physician-in-chief of Kentucky Children's
Hospital. “Children and adults identify our hospital with Stitches. And
our staff is enthusiastic about having this fun mascot. We hope
children, tweens, teens and families will visit Stitches' new Web site.
It's full of information for all."