UK HealthCare Marketing works together to support the clinical enterprise and advance the UK HealthCare brand of advanced medicine and the state's resource for health information. Our team consists of four separate groups: Communications & Advertising, Physician Liaison Program, Service Line Marketing and Market Research. The main contact number for all areas of Marketing is 859-323-2887.
Communications & Advertising manages advertising for the overall UK HealthCare brand, produces UK HealthCare-branded publications, develops promotional and communication materials for internal clients, and supports employee communications.
NEW! The UK HealthCare website is now fully responsive for viewing on mobile devices as well as desktop. Minor changes have been made to the editing process. View the new, updated, step-by-step Website CMS Content Editor training guide: Using Ektron 9 (PDF, 3.6 MB) »
You may also view the video tutorials posted on YouTube »
The Physician Liaisons meet with physicians throughout Kentucky and educate them about the services UK HealthCare has to offer and how we can meet their patients’ needs and improve their quality of life and overall medical experience.
Service line marketing works collaboratively with
clinical areas on the develop and execution of strategic marketing plans. They are also involved in the development and
management of strategic external outreach initiatives. Management
of all athletic-related sponsorships is handled by this team.
Market Research works to actively understand the awareness and perceptions of the UK HealthCare brand by conducting focus groups, administering surveys and monitoring the effectiveness of our communication.
Our creative services are available to all UK HealthCare clinical departments. Contact us to help meet your creative needs.
UK HealthCare Marketing 2333 Alumni Park Plaza, #300 Lexington KY 40517 Phone: 859-323-2887 Fax: 859-257-9747
The Communications & Advertising department promotes the UK HealthCare brand through communication channels, including web site design, graphics, print advertisements and written publications.
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Line department is made up of a talented team that fulfills the communication
and advertising needs of the many services that UK HealthCare offers. Each
manager works directly with physicians and administrators in their respective services
to create strategic marketing plans and promotional materials to reach the
Commonwealth of Kentucky.
Physician Liaisons are available to meet with physicians, nurse practitioners or physician assistants and their office staff throughout the region to discuss referrals to UK HealthCare faculty.
Read more to learn about our program »
Jason Britt is the Director of Market Research. He oversees all marketing research activities to understand awareness and perceptions of the UK HealthCare brand.
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Geoffrey Blair manages the Community Engagement program which maintains mutually beneficial relationships with and is a major contributor to nearly 130 local, state and national organizations dedicated to improving the health and well-being of countless citizens in our city, state and beyond.
Learn more about Community Engagement »