The marketing division works together to support the clinical enterprise and advance the UK HealthCare brand as an advanced medicine institution and health information resource. Our team consists of four separate segments:
Communications and Advertising, Physician Liaison, Service Line Marketing and
Communications and Advertising collectively works to
develop strategic marketing plans, prepare and execute special events and
promote through communication channels such as graphic design, web marketing,
print advertisements and written publications.
The Physician Liaisons meet with
physicians throughout Kentucky and educate them about the services UK
HealthCare has to offer and how we can meet their patients’ needs and improve
their quality of life and overall medical experience.
The Service Line Marketing Managers collaborate
directly with physicians and administrators to communicate with and fulfill the
needs of the many services UK HealthCare has to offer.
works to actively understand the awareness and perceptions of the UK HealthCare
brand by conducting focus groups, administering surveys and monitoring the
effectiveness of our communication.
Our creative services are available to all UK
HealthCare clinical departments. Contact us to help meet your creative needs.
UK HealthCare Marketing2333 Alumni Park Plaza, #300Lexington, KY 40517 Phone: 859-323-2887Fax: 859-257-9747
The Communications and Advertising department promotes the UK HealthCare brand through communication channels, including web site design, graphics, print advertisements and written publications.
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Line department is made up of a talented team that fulfills the communication
and advertising needs of the many services that UK HealthCare offers. Each
manager works directly with physicians and administrators in their respective services
to create strategic marketing plans and promotional materials to reach the
Commonwealth of Kentucky.
Physician Liaisons are available to meet with physicians, nurse practitioners or physician assistants and their office staff throughout the region to discuss referrals to UK HealthCare faculty.
Read more to learn about our program. >>
Jason Britt is the Director of Market Research. He oversees all marketing research activities to understand awareness and perceptions of the UK HealthCare brand.
Continue reading to learn more about Jason >>
Geoffrey Blair manages the Community Engagement program which maintains mutually beneficial relationships with and is a major contributor to nearly 130 local, state and national organizations dedicated to improving the health and well-being of countless citizens in our city, state and beyond.
Learn more about Community Engagement. >>
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800-333-8874 (toll free)
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